James Bort Factory produces and directs ad campaigns, commercials and digital content in fashion, luxury and lifestyle.
• VIDEO | Production/direction/post-production, digital media,TV and cinema. Ad campaign, film, viral video, documentary, portrait, interview, making-of, animation, 3D, packshot, etc.
• PHOTO | Ad campaign, portrait, photo report, packshot (perfume, watch, jewellery, etc.), making-of, lookbook, etc.
• CONSULTANCY | We support you throughout the process of planning, creating, publishing or broadcasting content.
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Hermès
FILM « Nautilus »
World class pen twirler gets inspired by the Nautilus pen and objects from Hermès’ new writing collection and drums up a virtuoso performance!
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PREMIER PARFUM REPETTO
GLOBAL CAMPAIGN
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Creation of Repetto First Fragrance’s ad campaign 2013 starring Dorothée Gilbert, Danseuse Étoile de l’Opéra National de Paris.
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Ceramica Sant’Agostino by Starck
GLOBAL CAMPAIGN
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Creation of The FLEXIBLE ARCHITECTURE by Starck’s ad campaign. Print and film.
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YVES SAINT LAURENT
FILM « MANIFESTO »
Yves Saint Laurent gave me carte blanche to create a video clip for the brand’s new Manifesto fragrance.
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BACCARAT
FILM « CHÂTEAU BACCARAT »
The famed Crystalworks gave me carte blanche to make a movie. Filmed at the House of Baccarat in Paris, the video, in the style of a fairy tale, presents the explosion of colours and flavours magnified by the specially-created Château Baccarat stemware.
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REPETTO
CAMPAIGN 2013
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Creation of Repetto’s ad campaign 2013 starring Dorothée Gilbert, Danseuse Étoile de l’Opéra National de Paris.
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ORANGE
FILM « DANSE(S) »
I wanted to pay tribute to dance, all forms of dance, like a musical score played by several instruments.
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BACCARAT
FILM « HOUSE OF CRYSTAL »
Baccarat gave me carte blanche to shoot an exclusive behind-the-scenes video in its ateliers. The result is « House of Crystal », a stunning depiction of the artistry and savoir faire behind the magic of crystal.
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ADIDAS
CAMPAIGN LONDON 2012
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Myriam Soumaré, Alexis Vastine, Mehdi Baala, Gaëtane Thiney, Jérôme Fernandez and Laura Flessel, photographed for Adidas.
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LANVIN
PHOTO SHOW & BACKSTAGE
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Behind the scenes of one the most prestigious fashion brands. Each season, I photograph Lanvin collections and shows.
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JOHN LOBB
PHOTO CATALOG & WEB SITE
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I photographed John Lobb craftsmanship at the Connaught Hotel in London, for the famous shoemaker.
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VAN CLEEF & ARPELS
PHOTO ET STORYTELLING
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Through photos and text I told the story of the birth of the Van Cleef & Arpels school.
See the full story on the website L’Ecole Van Cleef & Arpels.
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FASHION WEEK
PHOTO SHOW & BACKSTAGE
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Join me on a voyage through the worlds of culture, fashion and creativity, from the flamboyant backstages of the couture houses to the discreet ateliers of luxury jewellers.
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Patek Philippe
PHOTO « Watch Art Grand Exhibition »
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In a shoot that took several weeks, I photographed the watch making process for the “Watch Art Grand Exhibition”.
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RENAULT
CAMPAGNE DIGITALE
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Photos, cinemagraphs, videos and storytelling for the launch of the new campaign « Megane Coupé Monaco GP ».
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